Digital academy has a big challenge ahead: The Kindle eReader is going to be a big hit, and it has no future on the Kindle Store.
The digital academy has launched a petition asking Amazon to let it continue to sell e-readers in India.
In the petition, the academy said it has worked hard to get Kindle devices into India and has invested more than Rs 1,000 crore on research and development in the country.
“We are hoping that this petition will change Amazon’s mind,” said Ajay Kumar, the group’s founder and CEO.
“We need to change the mindset of Amazon.
Amazon is a huge global business and it is important for it to have its own ecosystem.”
Amazon’s Kindle ecosystem has been built by Google, which has the largest ecosystem of any e-book seller.
While there are hundreds of thousands of Kindle devices on the Indian market, only a handful of Amazon’s own products make it into Indian stores.
Amazon is still a big player in India, having sold more than 100 million e-books, more than 10 million ebooks through Kindle Unlimited, and more than 20 million eBooks on the Amazon Kindle Store in the past six months.
But the academy wants Amazon to make a major change.
It says it needs to sell a billion e-reading devices this year.
“A billion ebooks are not enough.
There is no space for us to sell all of them.
The e-retailer has to focus on the 10 million and the million in the coming year,” Kumar said.
The academy wants the e-learning company to stop selling Kindle devices in India and focus instead on other e-stores.
“Amazon should not only continue to operate its Kindle eBooks in India but also expand its digital education services in the rest of the country,” Kumar added.
Amazon’s decision to stop offering Kindle devices will be a huge blow to the eLearning community, said Jai Sreenivasan, the founder of the online learning platform, the Kindle Learning Platform.
“The Amazon decision will also hit the Kindle eLearning ecosystem in India hard,” he said.
Amazon has been very careful with its e-Learning product offerings, choosing to only offer Kindle devices and eBooks to the Kindle education platform.
The Kindle Learning platform has more than 25 million Kindle devices that users can purchase and use, and its eBooks are free of charge.
“As a result, the Amazon eLearning platform is the most popular e-Reading platform in India,” said Sreenanasan.