Digital marketing is an increasingly popular medium for businesses and consumers.
However, in New Zealand the average amount spent per day is low, with the average spend on digital marketing in New York City coming in at just $2.50.
This means that the average NZ resident is spending more than one hour a day on digital media, and the average person spends around $10 on digital advertising in a given month.
To help support digital marketing, New Zealand’s first-ever digital planner, Digital Ventures NZ, has announced a $5 million grant.
The money will support the organisation’s Digital Planning Fund to help fund digital marketing projects in New South Wales and Queensland, and to launch a new digital marketing company in the region.
“It’s a new and exciting way to connect with New Zealanders and get them involved in digital campaigns,” said CEO of Digital Ventures, Stephen Liddell.
Digital Ventures NZ will be run by a team of 10 digital marketers from different backgrounds and experience, with some coming from digital marketing businesses.”
We are excited about this project and want to make sure we are supporting it with the right resources to make this a success.”
Digital Ventures NZ will be run by a team of 10 digital marketers from different backgrounds and experience, with some coming from digital marketing businesses.
The digital marketing firm will be working on a range of digital projects and will be looking to hire an experienced digital marketing executive, with experience in all stages of digital marketing from the digital marketing front to marketing teams and clients.
The fund is set to be open to anyone in New Wales and the ACT and will allow the company to start operations in 2019.